WALNUT CREEK, Calif. -– Pac-12 Conference Commissioner Larry Scott today announced the ..."/> WALNUT CREEK, Calif. -– Pac-12 Conference Commissioner Larry Scott today announced the ..."/>

Pac-12 names head of Media Enterprises


WALNUT CREEK, Calif. -– Pac-12 Conference Commissioner Larry Scott today announced the appointment of Gary Stevenson, one of the nation’s most accomplished and widely recognized sports media and marketing executives, as head of the Conference’s new Pac-12 Enterprises company.
Stevenson brings 30-plus years of experience to the Pac-12 including senior positions at the NBA, the PGA TOUR, the Golf Channel, and as head of his own highly successful consulting firm, OnSport.
The appointment comes on the heels of last month’s announcement of the Pac-12’s historic creation of six regional cable networks and a national network, in conjunction with four leading U.S. cable companies. And before that, the Conference inked a blockbuster national TV deal with FOX Sports and ESPN.
“Gary is one of the true visionaries of the sports and entertainment world,” said Commissioner Scott in announcing the appointment, “and I am thrilled he has agreed to join us. He will lead Pac-12 Enterprises at an exciting time in our Conference’s history, just as we are poised to serve millions of our fans via our innovative new media platforms.”
As head of Pac-12 Enterprises, Stevenson will oversee a diversified and integrated media company, including the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties, which will handle all sponsorship, licensing and event management (including the new Pac-12 Football Championship Game and Pac-12 Basketball Tournaments] for the Conference. He will also be responsible for creating a new integrated sales team across all of the new Conference owned media and event platforms, and for creating and executing a strategy to extend Pac-12 programming to international audiences, especially in the Pacific Rim, where the Conference already enjoys wide recognition for the quality of its athletic competition and for the prestige of its member universities’ academic and research programs.
Before coming to the Pac-12, Stevenson was Chairman and CEO of OnSport, a highly successful consulting company he founded in 1997 and sold 10 years later to Wasserman Media Group, which he joined as a Principal. OnSport’s clients included American Express, Nationwide, Travelers, NASCAR, the PGA TOUR, the Big Ten and the (then) Pac-10, plus many others. It was a major force in the sports world as the principal architect of the Wachovia Championship, the U.S. Tennis Association’s U.S. Open Series, and NASCAR’s Nationwide Series.
Throughout this time, Stevenson has also been a teacher and mentor to others in the industry. From 2000-2007, he taught “The Business of Sport” at Duke University, and in 2003 he received a grant from the Kellogg Foundation to create a summer internship program that placed students in such major organizations as ESPN, Comcast, NBC Sports, and elsewhere.  He also helped create and launch the Minority Internship Program at the PGA TOUR, which helped introduce many worthy candidates to the world of sports marketing.
Prior to founding OnSport, Stevenson headed NBA Properties’ Marketing and Media Group, where he spearheaded the launch of the WNBA. Before that, he was Executive Vice President of Business Affairs at the PGA TOUR, and had been Chief Operating Officer at The Golf Channel at its inception in 1995.
Stevenson holds a B.A. from Duke University and an M.B.A. from The George Washington University.
“I have worked with many of the top organizations in the sports world, and I can safely say that there is none that is more exciting, or that has more promise, than the Pac-12,” Stevenson said. “As innovative as our new national and regional network deals will be, we also have a vision to bring our world-class competition to an even wider audience and to our fans around the world. I am excited to be working with Larry Scott, who has been the architect of this remarkable new opportunity, and with the extraordinary member institutions of the Pac-12 toward making that bold vision a reality.”