NCAA Bylaw 13.14.3 lays out the rules for contracting a recruiting service. The service must meet seven distinct requirements, in order for college football programs to subscribe to them. The following is the exact bylaw wording, amended January 1st, 2010, and why Lyles’ service did not satisfy, in particular, atleast the first three requirements.
An institution may subscribe to a recruiting or scouting service involving prospective student-athletes, provided the institution does not purchase more than one annual subscription to a particular service and the service:
(a) Is made available to all institutions desiring to subscribe and at the same fee rate for all subscribers;
Public records show Lyles’ incoice to Cal for the ‘2010 National Package’ at $5,000, with an almost identical invoice to Oregon at $25,000. The invoices came a year apart, but other than the fee, the packages are identical.
(b) Publicly identifies all applicable rates;
Lyles’ Complete Scouting Services website listed no fees back in March. One day after Yahoo’s initial story broke, one fee popped up – $25,000 for a national recruiting package.
(c) Disseminates information (e.g., reports, profiles) about prospective student-athletes at least four times per calendar year;
Public records requests show Oregon received no such documents from Lyles, until a year after the initial $25,000 payment, and that information was mostly of old recruits and useless.
(d) Publicly identifies the geographical scope of the service (e.g., local, regional, national) and reflects broad-based coverage of the geographical area in the information it disseminates;
(e) Provides individual analysis beyond demographic information or rankings for each prospective student-athlete in the information it disseminates; (Revised: 4/13/10)
(f) Provides access to samples or previews of the information it disseminates before purchase of a subscription; and
(g) Provides video that is restricted to regularly scheduled (regular-season) high school, preparatory school or two-year college contests and for which the institution made no prior arrangements for recording. (Note: This provision is applicable only if the subscription includes video services.)
— *Some info from a KEZI story